Healthcare operators having already learned the necessity of having a strong online presence but many still don't understand the power and ROI of paid online ads on Google/Linkedin/Facebook.

These can be so targeted to reach exactly who you want them to reach and share a clear call to action to ac…

Nursing homes are branded by the media as a death machine, an abuse factory, and a very unpleasant, albeit necessary, place.

When in fact nothing could be further from the truth.

The nursing home personnel are some of the most selfless people on the planet.

While the typical person is wiping …

Recognize and respect the fact that your connections on Linkedin are real people. This should be guiding light in defining what to post and how to engage.

There's no simple rule of how to post just like there's no simple rule as to what to say in person.

Engage online just as you would in perso…

Substance abusers are ending up in the hospitals contracting Coronavirus and spreading it to the nursing homes on discharge.

These are 2 separate challenges that are lethal when combined.

In today's live broadcast of The Nursing Home Podcast we meet Marcia Amarsingh, President at Renewal Sober …

In this episode Megan Crosser tells it as it is.

EPISODE SUMMARY
In the past, marketing liaisons were able to go into the local hospitals, meet with case managers, screen patients and bring in business for the nursing homes.

Over the last few years, many hospitals are 'closed'. You cannot come in unless you have a specific reason to be there, a…

PDPM is coming in October 2019 and there is lots of confusion in regards to what it is and what it isn't.

Listen in to my conversation with Marc Zimmet of Zimmet Healthcare where Marc expertly explains what this means and how this will affect the long term / post-acute care industry.